News

Follow Laure and Fabiana

A DROP OF WATER FOR AN OCEAN OF INFORMATION

May 8, 2017 / Fabiana
The Water Drop DNA project launched by Bang Bang Agency and supported by Mike Horn aims to analyze the water DNA  of your lake and the oceans. The initiative will enable everyone to participate, contribute, learn and act on the dangers of water. To carry out this project, a crowdfunding campaign is launched as of May 15 and a water sampling by the lake!

 
A CITIZEN PROJECT

On 15 May, Bang Bang Agency, specializing in the communication of responsible initiatives, launches a participating operation to support a citizen science project. Participation on several levels; First of all, a financial contribution is essential to allow the local and international analysis that Mike Horn will samples during his Pole2Pole expedition. For this as of May 15th you can make your donations via the platform wemakeit (link to follow).

Then a real participation in water withdrawals through the organization of several days between responsible citizens. The first one will take place on the 15th of May on the shores of Lake Leman, and the analysis part will be in a real laboratory on the same day, where everyone can learn how to analyze water and discover the scientific aspects, the methodology and the scope of the project.

SCIENTIFIC PARTNERS 3.0
To carry out this ambitious and sensitive project, Bang Bang Agency collaborates with the laboratory of "Citizen Science" Hackuarium, which coaches the agency for local analyzes. For analyzes in international waters that will go through Mike Horn, it is the team of scientists of Indigo V Expeditions that is in charge. They were selected for their bold initiative to crowdsource oceanographic data by equipping each sailor with DNA sampling kits.

WATERDROPDNA KéSAKO
The project aims to analyze water quality and potential threats appropriately, depending on where it is collected. WaterDrop is the drop of water and DNA is DNA: A drop of water is enough to determine the diversity, viruses, microbes, bacteria present in water, draw conclusions, inform, raise awareness, act. The drop of water is also the small daily gesture multiplied by all; A citizen awareness project.

A CITIZEN SCIENCE PROJECT
The originality of the project is that it involves the citizen all throughout the process. From the participation to the fundraising campaign, through which people engage and can receive in exchange their own water analysis kits to do at home. A willingness to bring science within everyone's reach and if everyone participates, the results will be conclusive. And if this project meets the hoped success, consider a day of crowdsourcing the samples of the lake and enter the results yourself in an interactive database, which would open up prospects for exploration, endless data and minimal costs. Finally for the more lazy or the super fans of Mike Horn, caps, explorer t-shirts or even autographed books can be acquired!
So support "Water Drop DNA" as of May 15, 2017 on the WEMAKEIT platform and join us for this beautiful day of water sampling and analysis on May 15 from 16: 00-19: 00 at the Tower Haldimand.

 

 

---------------------------------------------------------

PRACTICAL INFORMATION

WATER SAMPLING DAY 
Monday, May 15, 2017
Meet at 16:00 at the Tower Haldimand (at the end of the quays of Ouchy)
Analysis at Hackuarium from 17:30 to 19:00
To the UniverCité Chemin du Closel 5, 1020 Renens (077 499 24 45)

CROWDFUNDING SUR WEMAKEIT
Link of the crowdfunding will be communicated on May 15 during the day of sampling as well as by e-mail and on our facebook page.

CONTACT
Fabiana Falce Hess, +41 78 801 40 30, fabiana@bangbangagency.ch
Laure Micheloud, +41 79 457 85 00, laure@bangbangagency.ch
Avenue of Sévelin 4b
1007 Lausanne


Follow us on Facebook, Instagram, Youtube, #waterdropdna #agency2bang